# Your website and your ads get better every week. On their own. > Routines check Search Console, Google Ads and Sistrix every week and improve titles, texts and ad keywords, as drafts for your approval. Source: https://schuetze-web.com/integrations/search-ads-routines Routines check Search Console, Google Ads and Sistrix every week. They improve titles, texts and internal links, move ad budget to what brings enquiries and keep the site up to date. You decide whether their changes wait for your approval or go live directly. ## What changes ### More visitors from search Every week the AI sees which pages lose clicks and which searches your site doesn’t answer yet, and improves titles, texts and internal links. The website gets better all the time, not once a quarter. ### Ad budget where it brings enquiries Every week the AI checks which ad keywords cost money without bringing enquiries and which searches your best pages already win. You see the suggestions, and the budget goes where it works. ### Always up to date Routines look for outdated prices and dates, broken links and missing images, and fix them or put them on your list. Nothing goes stale because nobody had time. ## The loop that used to take weeks Measure, decide, change, measure again: that is how a website grows in search. Until now every step needed a person, so the loop ran a few times a year. With the routines it runs every week. - Measure Search Console, Sistrix and Google Ads show what people search for and what they click. - Suggest Your AI turns that into concrete changes and explains why. - Change After your go-ahead the AI makes them in your website, logged and reversible. - Learn A week later it checks what worked and starts the next round. ## One task, two ways Improve the pages that are losing clicks. ### Today - Marketing pulls the numbers from Search Console and looks for weak pages - Writes a briefing for the agency - The agency asks questions, writes the texts and sends them for approval - Corrections go back and forth by email - The agency or IT puts the changes live - Weeks later someone checks whether it worked Three teams, several weeks, and it happens a few times a year at most. ### With the routines Set up once, it runs every Monday without anyone asking, and the result waits for you as drafts. ## Routines you switch on Every week: turn search data into better pages. Every week: spend the ad budget where it brings enquiries. Every month: keep the website in order without a to-do list. ## Set up in three steps ### Website MCP The routines work through the Website MCP. If you already have it, they build on it. If not, we set up both together. ### Connect your data - Google Search Console - Google Ads Sistrix and other keyword tools are optional ### Choose routines and rhythm Search, ads, upkeep: you pick what runs, how often, and what each routine may do. ## You stay in control You decide for each routine how often it runs and what it may do: only suggest, write drafts or publish. Whatever needs your go-ahead waits in one place, and every change lands in the same revision log as your team’s own. - Search · Every Monday · Write drafts - Ads · Every Monday · Suggest only - Upkeep · 1st of the month · Publish ## Questions ### Do we need the Website MCP first? Yes. The routines work on your website through the Website MCP connection. If you already have it, we add the routines. If not, we set up both together. ### How often do the routines run? As often as it makes sense: search and ads usually every week, upkeep every month. Your team can also start a routine at any time from its AI. ### Which data do the routines need? Access to Google Search Console and, if you advertise, Google Ads. Sistrix or another keyword tool is optional. The data stays in your accounts, the AI reads it through the connection. ### Does Google penalise texts written with AI? Google judges whether a page helps the reader, not how it was written. What hurts is mass-produced content without substance. That is why the routines work from your real search data and your existing pages, and why their changes can wait for a person to approve them. ### Do we still need an SEO or ads agency? For strategy, perhaps. The weekly analysis and the routine changes are taken over by the routines, and an agency you work with sees the same results and the same revision log. --- Contact: book an intro call at https://schuetze-web.com/book or write to simon@schuetze-web.com.